Location
Online
Dates
Can be taken anytime
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$330 $40 only

Course Overview

Learn how to be an effective marketing professional across all digital platforms with this innovative online course. Through video materials, electronic handouts and recommended reading, you will become a robust and creative digital marketer, with the advanced skills necessary to take on emerging roles in social media marketing, search engine optimisation (SEO), blogging and niche websites to enhance businesses.

Description

Covering everything from Google AdWords to the most effective strategies for marketing through Facebook, Twitter and Instagram, this comprehensive distance learning course will give you a complete understanding of the current digital marketing environment. With advanced skills in SEO, creating and disseminating online marketing materials, understanding algorithmic timelines and building email lists, you will be well poised to take on any number of creative digital marketing roles.

Benefits of studying with Victoria Education include

  • Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
  • No hidden fees or costs - study a professional course and earn a professional e-certificate upon successful completion
  • Get instant feedback from automated assessments and mock exams to gauge your progress
  • No formal deadlines or teaching schedule, meaning you can learn at your own pace
  • 24/7 help and support from your online tutors, through email and via our live online chat
  • Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts

Who should take this course

Who is this course for?

Our course is aimed at anyone wishing to start working in such roles or existing professionals wishing to boost their skills and employability.

Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.

Accreditation

CPD

Course content

How is this qualification delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

The courses are delivered through

  • Video lessons
  • PDF handouts
  • Mock exams
  • Online assessment

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.

COURSE CURRICULUM

Fundamentals of Digital Marketing

  • Advertising over the Internet Essentials
  • Making your site appear appropriate for the consumer
  • Creating an impression
  • Creating Connections
  • Why you need to put emphasis on your home page
  • Key differences between online advertising and Customer Service
  • What are Affiliate Programs?
  • Google Analytics
  • Press Release
  • Driving Twitter Traffic to you
  • Responsiveness of email campaigns
  • The ins and outs of Viral Marketing
  • The ins and outs of e-mail Marketing
  • Images and Video major differences
  • The ins and outs of Facebook marketing
  • The SEO Essentials
  • Interpreting your search results
  • Consumers and your product
  • Time is money
  • Review the home page
  • Internet content creation
  • Using humour in your marketing campaign
  • Coupons and Vouchers
  • Leaving the market

Search Engine Optimization

  • Uses of SEO
  • Site content with SEO
  • Google Adverts with SEO
  • Article Advertising with SEO
  • Press Releases with SEO
  • Keywords with SEO
  • Take Advantage of Google
  • Visual Adverts - Video SEO
  • Graphic Adverts - SEO
  • Marketting Blogs with SEO
  • SEO providers

Essentials of Google Adwords

  • Advantages of marketing with Adwords
  • Selecting your Marketing strategy
  • Have you reached your targets?

Essentials on Marketing via Social Media including Facebook

  • Facebook Essentials
  • Why is it important?
  • Get a page started
  • Increasing the number of

About Course Provider

Victoria Education is a leading provider of online training, practical courses and professional accreditation.

Our mission is to make learning accessible, affordable, and available to all, regardless of experience or qualifications.

Frequently asked questions

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