Advanced Diploma in Branding Management

Do you want to gain some new knowledge that would catapult your vocation and your organisation by situating you at the forefront of the latest business slant? If yes, then this course on branding management is for you.

In today's marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment.

• High School Students.
• College Students.
• Corporate Executives.
• Established Entrepreneurs.
• Budding Entrepreneurs.
• Strategic Consultants.
• Executive Coaches.
• Human Resource Experts.

CPD

COURSE CURRICULUM

Business Branding

• Defining Branding
• What Are You All About?
• Creating a Mission
• Creating a Vision of the Future
• Positioning Your Brand
• Developing Your Style
• Developing a Brand Name and Slogan
• Creating a Visual Identity
• Living Your Brand
• Connecting with Customers
• Launching Your Brand
• Taking Your Brand's Pulse
• Performing a SWOT Analysis
• Measuring Brand Health with a Balanced Scorecard
• Middleton's Brand Matrix
• Interpreting Evaluation Results
• Keeping the Brand Alive
• Going Beyond the Brand

Branding Management

• Introduction
• Expand the Brand
• Contract the Brand
• Is Publicity a Good Thing
• Way to Advertise the Brand
• Be Authentic
• Its not all about Quality
• Category over Brand
• The Importance of a Brand Name
• Keep it Simple
• Don't be a Stuck Up Brand
• A Second Thought on Naming
• Should Product Name and Company Name be the Same?
• Beware of Subbranding
• Can You Ever Extend the Brand?
• The Importance of the Logo
• The Importance of Color
• Think Globally
• Branding and the Internet
• Naming and the Internet
• Globalization and the Internet
• Conclusion

Social Media Branding

• Defining the Terms
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms
• Creating Brand-Focused Messages
• Developing a Communication Strategy

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of GBP24 for a PDF copy and GBP39 for an original print copy sent to you by post.

We are a company who is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level.

As an online learning site, we are aware of the fact that there are a lot of people out there who considers themselves to be a curious learner but the courses that they are interested in are not available in the area. So, we have decided to give them a chance to learn in a convenient way – in their own convenient place and time.