Digital Advertising & Google Adwords Diploma

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

• Web marketing and communications managers.
• Those looking to move into the digital marketing or advertising arena.
• This course would highly benefit small business owners or entrepreneurs.

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Benefits you will gain:

By enrolling in to this course, you’ll get:

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• Includes step-by-step tutorial videos and an effective, professional support service.
• 24/7 Access to the Learning Portal.
• Benefit of applying NUS extra Discount Card.
• Recognised Accredited Qualification.
• Access Course Content on Mobile, Tablet or Desktop.
• Study in a user friendly, advanced online learning platform.
• Excellent customer service and administrative support.

How can You Book this Course?

You can directly purchase this course via GulfTalent or by login to globaledulink.co.uk website or call to our Help Desk - 00442034097966.

Career path

This course would benefit the following:

• Online Marketing Manager
• Online Trade Marketing Executive
• Assistant Communication Manager
• Digital Content Officer
• Social Media and Content Designer
• Marketing and Communications Manager
• Digital Marketing Assistant
• Online Analyst
• Web Marketing Officer
• Digital Communications Officer
• PPC (Pay-Per-Click) Executive

iAP

Course Curriculum

Modules

• Introduction To Online Marketing
• Understanding The Digital Marketing Strategy
• Definition Of Digital Marketing
• Marketing By Your Own Website
• Overview Of Analytics
• Search Engine Optimization Methodologies
• Differences Between Search And Display Marketing
• Understanding Social Media Marketing
• Overview Of Video Marketing
• Email Marketing Techniques
• Content Marketing Tips
• Mobile Marketing Techniques
• Expanding Your Digital Marketing Knowledge
• Overview Of The Google Adwords
• Pay-Per-Click Advertising Techniques
• Defining Your Business Goals
• Stepping Into Google Adwords
• Keywords Researching Techniques
• How To Create Your First Campaign?
• How To Create Your First Advertisements?
• How To Monitor Your Advertisement?
• Advanced Advertising Techniques

The Method Of Assessment:

At The End Of The Course, Learners Will Take An Online Multiple Choice Question Assessment Test. This Test Is Marked Automatically, So You Will Receive An Instant Grade And Know Whether You Have Passed The Course.

Certification:

Successful Candidates Will Be Awarded Diploma In Digital Advertising & Google Adwords.

Global Edulink is a well-established Professional and Vocational training provider in the United Kingdom and it aims to meet the employment needs of the youth and people in the United Kingdom and other parts of the world. Global Edulink builds a bridge for the gap in employability skills, in response to the demands of a changing workforce. Global Edulink is widely known as a one of leading providers of high quality Employability Skills, professional & Vocational training and workforce development service and it has built up an excellent reputation of delivering of professional and vocational training throughout the UK and rest of the world.

The institute has been offering numbers of professional and Vocational courses including SIA Security Courses, Teacher Training courses, Business & Office administration courses, Health and Social Care courses, Project Management course, Accounting courses, Beauty Therapy, Customer Service courses and IT courses as core disciplines.