Digital Marketing Professional Certificate

Undoubtedly, everyone of us uses Internet and technology on a daily basis, starting from getting an Uber to work and ordering lunch, to the more complex tasks, such as ensuring the visibility of your product on all social media pages. Apart from the convenience that Internet has brought along with its omnipresence, digital sphere is notorious for constant evolution and progress. This poses a significant threat to entrepreneurs, managers, students, investors and employees - without proper education, their digital skills are doomed to become obsolete rather quickly.

This program can become a bridge to the future, which will supplement you with all the tools necessary to stay on top of your digital marketing game. If you want to remain current and understand how to build relationships with your customers that will ensure the success of your marketing campaign - this interactive and innovative program is for you! Take part in this professional certification program offered by Wharton in collaboration with Pearson Professional.

Anybody interested in staying current in the ever-changing world of marketing.

Digital Marketing Professional Certificate by Wharton

Course 1: Fundamentals of Digital Marketing, Social Media and E-Commerce Online: Behavioural foundations, new forms of interaction, tools and principles, new media platforms. In-class: Learn digital marketing tools, discuss success stories, debate over Big Data

Course 2: Managing the Value of Customer Relationships Online: Customer Centricity, Acquiring Customers, Retention and Attrition In-class: Research successful campaigns, create your own campaign and brainstorm how to reduce customer churn

Course 3: Marketing Analytics Online: Regression and Conjoint Analysis, Analytics and Market Research In-class: Teach your peers, learn useful Excel functions and learn from an industry expert

Course 4: Selling Ideas: How to Influence Others and Get Your Message to Catch On Online: Consumer Psychology, Making ideas stick, Social Influence, Word of Mouth, Networks. In-class: Capstone Project on your Digital Marketing Strategy.

Fee:

• AED 17000 for the entire program (consists of 4 courses) - payment plans available.
• AED 15,300 (if you choose to pay upfront)

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