Identifying a Target Market

After completing this course, you should be able to:

• Identify consumers\' purchase decision process and the three categories of factors influencing it
• Identify why marketers need an understanding of consumers\' emotions and motivations
• Name nine criteria an effective segmentation strategy must meet
• Name an example of a marketing strategy driven by insights from the CRM approach
• Identify three levels that buyer-seller relationships pass through as they deepen

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Consumers are the individuals who buy goods and services for personal or household consumption. Consumer behavior is never far from the discussion of any aspect of marketing. This course will discuss how the innate aspects of consumer behavior interact with marketing practice and how marketers leverage knowledge about consumers to generate profitable transactions and long-term relationships.

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