Managing Marketing Projects

After completing this course, you should be able to:

• Name how to use the BCG matrix and ansoff\'s matrix as inputs to Business Management & MBA strategy
• Identify two uses of analysis in marketing strategy formulation
• Identify the decision factors in media planning
• Define how marketing dashboards are used for control in marketing management
• Identify IMC\'s contribution to managing the marketing effort

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Marketing management is central to the operation of any Business Management & MBA in any industry section. This course will tie together many themes including the basic principles of marketing, the marketing mix, customer markets, competitors, and environmental influences and move deeper behind the marketing process into the concerns of marketing management. Marketing management requires the functions of analysis, planning, implementation, and control.

Ed-Next is one of the UK’s fastest growing online educational providers. With a large library of life changing training programs and access to over 3500 online skill based programs, Ed-next really is your number one choice for online education.

Ed-next offers flexible and engaging online learning that you can adapt around your busy lifestyle. You do not need to take time off work or make major life changes. You just need to choose your courses and start enjoying your learning. It’s as easy as that. If you are looking to improve your skills or to take your career in a new direction then look no further. With thousands of courses to choose from there really is something for everyone.

Ed-next is trusted by students, professionals and companies across the world we have a tack record in getting results and helping people achieve their dreams. It’s time to begin your Ed-Next Learning experience!