Marketing Ethics

After completing this course, you should be able to:

• Identify corporate social responsibility as a response to major criticisms of marketing
• Define practitioners\' duty to the marketing discipline
• Identify the ethical obligations of individuals inherent in the employer-employee relationship
• List three marketing principles that apply to managing your personal brand for on-the-job success
• Name three professional career paths in marketing

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. This course will provide an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive. It will also provide an overview of responsible marketing beginning with a view of the effect of marketing practices on the public as well as a focus on the concerns of the profession, organizational employers, and individual performance.

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