Marketing Strategy

About this Course:

Since the basic purpose of business is to create customers, the way to grow a business is through marketing. This explains why marketing has often been equated with creativity and viewed as the most important function in business. Marketing is a dynamic, fascinating and highly stimulating field of contemporary business studies and in this course you will be exposed to the ''language of marketing'' used by marketing practitioners and scholars.

The course describes frameworks supporting marketing activities. It discusses the understanding to consumer goods, as well as service, and business-to-business.Topics include: marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation, the changing global environment:

• Industry & Environmental Analysis
• Target Market Selection
• Proposed Research Tools (Interviews, Survey)
• Consumer Analysis
• Competitive Analysis
• SWOT Analysis
• Problem Identification
• Marketing Objectives
• Marketing Strategies (Product Positioning& Branding, Pricing, Distribution management, Integrated Marketing Communications - IMC)
• Detailed Implementation Plan , Timeline & Budgeting

Basic knowledge:

An open mind to learn new concepts of marketing

Who this course is for:

• Anyone who wants to learn marketing, entrepreneurs, small business owners
• Anyone wants to work in marketing or grow his/her own business

Course Completion Certificate

What you will learn:

• Market their ideas, their business in a very simple and professional way
• Understand marketing strategy and fundamentals
• Prepare executable market plan
• Learn to study competitors, every aspect around the business to decide his/her competitive edge
• understand customer buying behavior and learn different ways to attach their clients

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.