Marketing Strategy: Price

After completing this course, you should be able to:

• Identify examples of how buyer psychology influences pricing strategy
• Identify why a segmented price strategy is worth considering, despite its complexity
• Define four different inputs to the strategic planning process for pricing decisions
• Identify the three objectives of sales promotions
• Identify the three challenges to develop effective pricing strategies

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Price is a quantifiable way of measuring the value customers place on an offering. Marketers must understand the relationship of price to value, as value reflects and affects the brand image of the offering and the company selling it. Price is important to the marketing mix both in how much of an offering will sell and how much profit the sale will generate for the seller. This course will present concepts related to price, including how promotional enhancements affect potential customers\' perception of value.

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