Marketing: The Process

After completing this course, you should be able to:

• Identify the marketing process and how it fits into Business Management & MBA operations
• Name the reasons for conducting market research
• Identify how campaign development is affected by the increasing ability to use customer data to trigger marketing processes
• List the tasks involved in the execution of marketing campaigns
• Define the reasons for measuring the results of marketing processes

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Today\'s marketing is a human-centric practice that contributes to sustaining and improving the world and invites customers into collaboration to create the value they seek. This course will focus on the marketing process, or the series of logical steps based on sound Business Management & MBA planning that is carried out by corporate marketing departments and others within an organization. The marketing process includes the fundamental steps of situation analysis, marketing strategy, campaign development, execution, and measurement.

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