Neuromarketing: Marketing Meets the Brain

How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!

Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.

• Anyone with an interest in human behavior
• People who want to make informed consumer choices

Part 1 – Introduction

Introduction

The ‘Neuro’ Behind The ‘Marketing’

Part 2 – Using Our Instinct

Survival Instincts

Practice Survival

Part 3 – We Are Emotional Beings

Our Learning Experiences

Marketing And The Dopamine Rush

Practical Exercise

Part 4 – Context

Three Types Of Context

Context In Marketing

Part 5 – The Voice In Our Head

Take Control

Ego Depletion

Part 6 – Conclusion

Conclusion

Quiz Assessment

Survival Instincts

Emotions

Context

Reason

Final!

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