Sales Ethics and Trust

After completing this course, you should be able to: 

• Define ethics and its role in the sales environment
• Identify what ethical standards are based on
• Recognize when a buyer\'s trust is earned by a seller
• Name what a salesperson\'s expertise must translate into for a buyer to consider them an expert
• Recall that there are several job aids that help a salesperson earn their buyer\'s trust

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Successful salespeople see relationship selling as a way to build long-term success for themselves and their companies.  They understand that the foundation of a long-term, healthy seller-buyer relationship needs to be built on trust in order for it to work.  Unfortunately, many buyers have dealt with unethical salespeople in the past, which makes it difficult for them to trust all salespeople.  This course discusses the role that sales ethics and trust building plays in creating and maintaining a healthy seller-buyer relationship.

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