Social Media Marketing Demystified

About this Course:

This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:

• Basic understanding of social media
• What social media is good for
• Why social media is an essential part of today's marketing mix and then goes into detail on
• Social media marketing plan
• Keyword discovery and research
• Content discovery
• Search optimization
• Adwords and the use of multiple social media platforms like
• Linkedin
• Twitter
• Facebook
• Google+
• Email
• Mobile
• Event marketing and pulling together the social media team and the all important editorial calendar

The course includes a workbook template for each lesson's exercises. If completed you will have a draft social media marketing plan ready for implementation.

The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.

The course includes two bonus features not found anywhere else:

First if you make a commitment to finish the course and its exercises by any date of your choosing I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to get it done but at your own pace.

Second if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is by the way the purpose of this course for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Simpliv to prove you have the skills to get the job done.

Basic knowledge:

• Have written a Product Market Strategy see Simpliv course Lean Market Strategy for Business to Business Products
• Have written a marketing plan see Simpliv course Product Marketing: Marketing Principles

Who is the target audience?:

• Leader (CXO Director VP Business Unit Manager Start-Up Entrepreneur)
• Marketing Manager Product Marketing Manager: Entry Level (Basic) Intermediate

Course Completion Certificate

What you will learn:

• Understand social media marketing and its elements
• Develop a social media marketing plan and be able to use its elements
• Implement a social media lead generation plan
• Understand the future of social media marketing

Curriculum:

• Introduction 1
• Introduction 2
• Developing a Social Media Marketing Plan
• Keyword Discovery Discovery of Content Search Engine Optimization
• Marketing Reach Lead Generation Offers Content and Call to Action
• Social Media: Blogging Linkedin Twitter Google plus for Business Facebook
• Building Your Social Media Marketing Team

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.