Understanding the Buyer

After completing this course, you should be able to:

• Define the consumer market
• Differentiate between the consumer market and the Business Management & MBA market
• Recognize the possible number of types of customer needs
• Name the type of need when a buyer needs a specific task or function performed
• Identify the need for acceptance from and association with others

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Better understanding the buying process is an important part of developing buyer relationships.  This course discusses the difference between consumer buyers and Business Management & MBA buyers.  It also discusses the detailed steps of a buyers purchasing decision, as well as the communication skills salespeople need to develop.

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