Video and YouTube Marketing

After completing this course, you should be able to:

• Recall reasons to use YouTube for Business Management & MBA social media marketing
• Define steps to starting a social media community on YouTube
• Identify several ways to build engagement with customers using YouTube
• Choose the appropriate tools that make it easier to use YouTube
• Recognize measurement methods for return on investment from YouTube use

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world\'s second largest search engine, a driver of online culture, and a springboard for Internet fame. The Business Management & MBA case for using social media is compelling, and many Business Management & MBAes already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for Business Management & MBA marketing, from the basics of YouTube and video use for Business Management & MBAes to building your presence online and identifying the right metric for gauging return on investment.

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