Job closed
Ref: RP957-407
Job description / Role
• Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.
• Develop and execute IMC campaigns including new product launches. Build 360 (IMC) campaigns to build engaging brand experiences which are in line with local market context.
• Develop a long-term strategy for the brand/category which should include portfolio strategy, identification of key growth drivers and a 3-year business plan.
• Develop and maintain an understanding of the category; the market dynamics, the competition landscape and the ability to identify key consumer trends.
• Share insights regularly with senior management to ensure that the product launch plan is in line with consumer demand.
• Execute the local adaptation of communication in collaboration with the zone team.
• Manage the complete marketing budgets for the category and ensure they are managed within the given parameters.
• Participate in demand and sales planning exercises with the relevant stakeholders to ensure the demand forecast accuracy for the category.
• Collaborate with cross-functional teams to drive effective brand animations and brand promotion activities.
Requirements
• Maintain a close working and business relationship with partner agencies and spokesperson including creative, digital and research agencies.
• Planning and leading end-to-end E-commerce plans by ensure A+ content/visibility, activation/promo, launches and expansion in line with brand’s strategic vision & guidelines.
• Coach, manage and develop a team either direct reports/project resources/Management Trainees.
• Lead the market and consumer research for the category, make recommendations to the management based on the research analysis.
• Manage the P&L for the category and ensure all business KPIs are being met.
• Lead cross-departmental projects to improve business planning and execution.
• Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
About the Company
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.