Job description / Role
• Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Take full ownership of launches and ensure all IMC & trade plans are activated in sync
• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadline
• Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
• Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
• Lead & Mobilise cross-functional teams to drive brand priorities & sales target delivering especially trade marketing, sales and operations
• Develop business cases for new projects including product development, marketing tools innovation, team structures
• Safeguarding of brand guidelines + Full Ownership of business S21 and leadership on IMC development, budget management, forecasting, brand 6P steering.
• Define clear messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise
• Influence media and promotion plans
• Lead market research plans
About the Company
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.