Senior Category Brand Manager - Gum,Candy & Powdered Beverage

Job description / Role

Senior Category Brand Manager - Gum,Candy & Powdered Beverage

Mondelez International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business. Great people and great brands . That's who we are.

Join us on our mission to continue leading the future of snacking around the world by offering the right snack , for the right moment , made the right way .

In Marketing , you'll be the ones who first capture our consumers' imaginations, giving them a tantalizing taste of our brands. You'll work to help our brands stay relevant to consumers by developing and activating brand plans that capture their imagination, passion and loyalty.

Job Purpose

Leads the implementation of the cluster/market category P&L delivery as agreed in AC/RFC's. The role also generates successful link between the cluster/market and category. The role is the category representative / point of contact with the Market Sales teams. Delivery of plan through superior consumer and customer activation

Key Accountabilities

In line with the job purpose, key accountabilities will entail the following:

- Leads the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
- Implements superior consumer and customer activation of agreed brand equity, renovation and innovation 4-2-1 's
- Leads the execution of the IMC programs, working with BU category activation, agencies, and drive local adaptation of brand communication
- Manages connection & media planning and buying locally
- Ensures effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
- Manages required investment, prioritization, resources and enablers in order to deliver category targets
- Collaborates with the Equity & Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
- Feed backs into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
- Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
- Understands local Sales capacity execution capability and coordinate with Category Lead and market GM's on cross category priority alignments.
- Provides thought leadership to the cross-functional category team to enhance synergies across the cluster/market and aligned execution of strategic and operational plans
- Builds differentiating capabilities to ensure superior execution at the point of buying.
- Typically works with a time frame for less than 12 months

Requirements

Qualifications

Person Specification

In order to succeed in this role, it is expected that the ideal candidate will have the following:

Education

- University degree in Marketing or applicable working experience
- Excellent Knowledge of English language
- Strong PC literacy (Excel, PP)

Skills

- Strong people management skills, communication skills
- Idea Leadership and Drive for Results
- Handling complexity, problem solving, analytical and conceptual skills
- Business Acumen, organizational agility
- Project leadership skills
- Strong planning skills

The incumbent should be role model in:

- Target-Setting for Respective KPI and accountability for results
- Effective Use of Assets
- Determinate Facts & Figures from the operations and Create a Section Budget
- Set-up of Corrective Actions in Case of Deviations and ensure execution

Experience

- Minimum of 10 years' experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
- Demonstrable experience in the development and execution of outstanding marketing programs based on consumer insights.
- Demonstrable experience in the development and introduction of new products and marketing opportunities and brand re positioning.
- Influencing senior teams.
- Multi-cultural exposure.

Mondelez International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About the Company

Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.

Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.

We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)

About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.