Online recruitment 'can cut costs drastically'

Middle East firms can reduce recruitment costs by 90 per cent if they go online for their staffing needs, says a new study.

The study, entitled "Recruiting Online: A Guide for Decision Makers", was released by online recruitment firm GulfTalent.

It provides a cost-benefit analysis of online recruitment, demonstrating that using online recruitment, the length of the hiring cycle can be cut to around 10 days.

The first publication of its kind, the study provides an in-depth analysis of online recruitment from an employer’s perspective, a comparison with traditional recruiting channels in terms of performance and cost, and a framework for companies to develop their online recruiting strategy.

It is aimed at senior decision makers, including top managers of companies and those responsible for setting and executing talent acquisition strategies.

Cost savings are particularly attractive to companies in the current economic climate, given the pressure on human resource departments to reduce costs and to meet their targets with fewer resources, it said.

The study also seeks to dispel several myths about online recruitment in the Middle East - including a common belief that senior managers, Arabic speakers or Gulf nationals cannot be recruited effectively online. By analyzing data from its database of over 1 million candidates, GulfTalent’s study shows that over 37 per cent of Middle East online candidates hold managerial positions and 35 per cent are Arabic speakers, including 8 per cent who are Gulf nationals.

According to the study, a key factor driving the growth of online recruitment is the fast-growing Internet penetration in the region, which has now reached critical mass in most countries.

The study goes on to provide a framework for companies to develop their online recruitment strategy – including how human resource departments can best be organised to maximise the companies’ return on investment from online recruitment.

According to GulfTalent, although online recruitment has been available and widely used in the Middle East for several years, it remains heavily under-utilised relative to its potential, because top managers are not always aware of its benefits or are not fully informed of how to deploy and use it effectively.

By investing in this pioneering research initiative, GulfTalent hopes to increase knowledge of online recruitment across the Middle East, and to help expand its use in the region to the levels seen in developed economies, it said.

GulfTalent’s study is downloadable free of charge from the company’s website, www.gulftalent.com.

GulfTalent is the Middle East's leading online recruitment portal, with a database of over one million professionals covering all sectors and job categories.