Have you ever put yourself in your customers’ shoes? Do you know the true values of customer loyalty? This fascinating and fast-moving course gives you a thorough understanding of customer behaviour in order to create loyalty programmes that benefit both your customer and your business. With much participation involved throughout the day, you’ll find out how best to make the most out of data analytics and its importance throughout your value chain.
By the end of the workshop, you will have a better understanding of: • the customer journey and how this can impact customer loyalty; • customer loyalty’s principles, fundamentals and global trends; • loyalty programmes and what challenges businesses face; • the importance of data analytics and how we select the right data for our organisation; and • the relationship between the loyalty value chain and profitability.
Who should take this course
Everyone who leads a customer service team, leaders who are involved with Loyalty programmes and everyone who would like to have abetter understanding of the customer loyalty.
Certificate of Attendance
- Be a customer and Look outside the window
- Look, sound, feel - take the role of the customer
- Loyal customer - break down the behaviour
- Customer journey -A journey through the years
- Fundamentals of loyalty - What are they? How do they determine the personality of the programme?
- Global trends - How often do they change? Do they dictate or advise?
- Strategies of a Loyalty programme - How to build a successful loyalty programme? What to consider? Deliver a new experience - Be creative, be unique, be simple
- Operational challenges - Identify, attack, minimise impact
- Accounting for the reward programmes - Do the companies account or not?
- Customer Value proposition
- Branding - more trust, less buzz
- Data analytics and its importance - Best practices and trends
- Customer segmentation processes -Before and now
- New customers vs existing customers
- The right initiatives lead to success
- Prioritise to stay effective
- Loyalty value chain and profitability
- Technology and Loyalty - Loyalty platform solutions
- Communication and loyalty
- Communication style
- Loyalty through communication
- Commitment wheel
About Course Provider
A dynamic and forward-thinking boutique consultancy, we provide executive staffing, bespoke learning solutions and consultancy services to the private and public sectors.
Greek for ‘the two of us’, our name Diomas embodies the belief that ‘two minds are better than one’. This is exactly what we represent in all of our projects; collaborative engagement to maximum effect. We apply this philosophy in everything we do; ensuring our clients receive the best possible service.
It’s more than just the two of us though. We believe that there’s nothing more powerful than the combination of your organisation and our collaborative thinking – the two of us working closely together. Collaboration with you enables us to define the best possible outcomes for your business. Which is why we’re incredibly proud of the results that our valued clients are enjoying.
How to enroll?
Provide us with your contact details, course provider will get back to you.