Assistant Marketing Manager

Job description / Role

Job Summary:

The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue of Raffles & Fairmont Doha. This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry.

Key Responsibilities:

Marketing Strategy & Execution:

• Assist in developing and implementing integrated marketing campaigns to drive awareness, engagement, and bookings.
• Support brand positioning and storytelling in alignment with Raffles & Fairmont's luxury identity.
• Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
• Ensure consistency in brand messaging across all communication channels.

Digital & Social Media Marketing:

• Manage social media accounts, create engaging content, and oversee community management.
• Analyze social media performance and optimize content strategy based on insights.
• Support paid digital advertising campaigns (Google Ads, social media, display marketing).
• Collaborate with influencers and content creators to enhance online visibility.

Public Relations & Media Engagement:

• Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications.
• Maintain strong relationships with media, influencers, and brand partners.
• Coordinate media visits, FAM trips, and influencer collaborations.

Content Creation & Brand Management:

• Work closely with designers, photographers, and videographers to produce high-quality marketing materials.
• Ensure all brand visuals and content align with Raffles & Fairmont standards.
• Support website and email marketing initiatives, ensuring content is updated and engaging.

Event Marketing & Partnerships:

• Assist in planning and promoting hotel events, sponsorships, and brand collaborations.
• Develop partnerships with luxury brands to enhance brand exposure and guest experiences.
• Coordinate with F&B, Sales, and Operations teams to maximize marketing impact.

Analytics & Reporting:

• Monitor campaign performance, generate reports, and provide insights for continuous improvement.
• Track ROI of marketing initiatives and adjust strategies accordingly.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3-5 years of experience in luxury hospitality marketing.
• Strong knowledge of digital marketing, social media management, and PR.
• Excellent written and verbal communication skills.
• Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
• Creative mindset with strong attention to detail.
• Ability to multitask and work in a fast-paced environment.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.