Brand Manager

Job description / Role

Job Purpose:

• Responsible for the success of all Cosmetics retail brands; planning and driving all retail operations for the brands, to achieve the business goals and objectives.

Job Responsibilities:

Buying and Merchandising
• Monitor OTB calculation
• Ensure proper assortment planning and inventory budgeting
• Ensure proper allocation of merchandise based on sales trends and demand
• Communicate issues to Merchandise manager / Assist Merchandise Manager and plan course of action
• Coordinate with principals/ suppliers/ external entities for assistance required to carry out roles efficiently
• Coordinate with principals/ suppliers on a regular basis for store supplies
• Undertake pricing activities for brands based on pre-defined markups
• Undertake stock transfers across locations based on sales trends
• Undertake sales forecasting and monitoring of inventory levels across select brands
• Coordinate with freight supervisor to track merchandise ordered
• Identify slow and fast moving items back to buyers on a monthly basis. Ensure availability of optimum stocks of the latest items at all times.

Retails Operations
• Ensure customer surveys are undertaken and implemented across stores
• Ensure proper equipment and fixture planning for new stores
• Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser
• Visits stores regularly and understand key issues with brands
• Meet customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services, etc.
• Ensure regular training is provided to operations team, visual merchandiser, etc. as required
• Ensure appropriate policies and procedures are in place to cover key areas of retail sales activity and effective systems are in place for monitoring compliance with all procedures.
• Review sales figures and take proactive initiatives to ensure stores targets are met. Monitor sales KPI’s to ensure budgets are achieved.
• Guide, coach and train sales people on customer service disciplines. Ensure product knowledge and market / competition intelligence is given as ongoing in store training.
• Identify slow and fast moving items back to buyers on a monthly basis. Ensure availability of optimum stocks of the latest items at all times.
• Guide, coach, and motivate staff continuously to bring out their potential and enable them to improve their performance. Develop and mentor employees, identify specific training needs. Monitor effectiveness of individual’s progress within the team.
• Develop CRM and VIP relationships.
• Ensure the continual success and development of the brand.
• Manage the training, development and motivation of staff in the area to ensure that the store staffed with the requisite number and caliber of staff to meet its objective and that all staff are encouraged to maximize their capability and contribution.

Marketing and Visual Merchandising
• Coordinate with marketing coordinator for execution of marketing and promotional activities
• Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator
• Coordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific brands
• Build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors
• Coordinate in-store promotional events for new collections, annual sales and special offer promotions, provide feedback on effectiveness of advertising and PR campaigns and see that such activities are well coordinated to achieve high sales and increased profitability

Requirements

Required Knowledge, Skills and Personal Qualifications:

• Minimum of 7 years work experience in a managerial capacity, preferably in the Retail / FMCG background
• Broad experience in Sales and Commercial performance, Inventory Management, Finance and Budgeting, product selection and buying of top luxury brands and handling international Cosmetics business
• Bachelor’s in Retail Management/ Marketing or similar discipline
• Excellent track record in Retail or working with a premium or prestige brand
• Ability to lead, coach, train and develop a large retail team to maximize potential and performance
• Must possess a strong understanding of Customer Service needs and customer priorities
• Excellent interpersonal skills with service minded nature and outgoing personality
• Strong attention to detail with the ability to handle multiple tasks simultaneously
• Outstanding communication skills
• Strong analytic and problem solving skills
• Highly Creative and innovative
• Able to be trusted with confidential and sensitive company information

About the Company

Equinox Global Investments was founded in 1993, originally established with the primary focus of fulfilling opportunities in the burgeoning Qatar real estate market. The company's business streams have multiplied as diversification within the company's portfolio kept pace with the increasing opportunities in the region. Today, Equinox Global Investments has grown to include activities within real estate, retail, business to business (B2B) as well as local partnership and representation. The real estate portfolio includes shopping malls, a residential compound, commercial and industrial developments.