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Job description / Role
Key responsibilities and accountabilities:
Business Targets, Forecasting and Results
• Work with clients and suppliers to generate accurate volume forecasts. Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
• Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives
• Ensure effective budgetary control of sales and expenses.
• Achieve sell-in and help achieve sell through sales targets, business planning accuracy.
Business Development
• Ensure that all tools are exercised in order to seek, expand and improve the business and product penetration at retailer
• Ensure new brands/lines are successfully launched
Operational Marketing (Advertising & Promotion, PR and Merchandising)
• Proper budgeting and planning of A&P and A&P expenses.
• Regular monthly/quarterly monitoring.
• Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
• Propose/implement marketing plans adapted to the region and in accordance with the brand guidelines
• Check good implementation of merchandising guidelines and proposes possible improvement.
• Monitor shelf space and visibility of brands in selected main retail doors.
• Local PR follow up, including PR insertions.
• Prepare presentations and meet retailers whenever necessary
• Liaise smoothly between retailers, principals, and local distributors for implementation of specific promotions or brand programme
Inventory Management
• To maintain adequate inventory of fast sellers and to ensure that slow movers and dead stocks are depleted and to avoid over stock situations.
• Proper forecasting in conjunction with the markets and their needs to maximize sales and coverage.
• Consistently maintain sufficient supply coverage : checking stocks on a monthly basis and ordering on a monthly basis
• Inventory turn ratio remains lower than a defined number of months
• Arriving at the end of the year with a specific stock day supply.
• Processing of orders to be done in less than a specific number of days within the department and making sure that the customers receives the good within a specific amount of days.
• Making sure that delisted products are depleted and not in the stock.
Market Analysis
• Provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Perform a retail audit on monthly basis.
• Monitor level of distribution per market Vs Total market (DN).
• Gather market facts and new developments including new malls/shops openings, change of regulations and key news to communicate.
• Obtain and communicate ranking data from key retailers to principals.
• Monthly reporting on brands launches and promotions.
• Maintain a tracksheet of Year End fragrance and cosmetics figures.
• Monitor retail price database of supplier’s vs key competitors.
• Analyse competitor activity
Reporting
• Provide suppliers with monthly sales reporting and figures synthesis by brand
• Gather monthly stock statements from clients
Relationships
• Ensure that a workable and business conducive relationship is maintained at all time with our suppliers, retailers and distributors.
• To foster professional and respectful attitude and communication within and outside the company at all levels.
Requirements
University Qualifications:
• University degree in Business Administration or similar field
Nature and length of previous experience:
• Minimum of 5 years experience in a similar role
Specialist knowledge:
• Brand Management
• Business Acumen
• Communication (Verbal, Written)
• Computer and Software Literacy
• Document Control
• Due Diligence
• Financial Reporting and Budgeting
• Leadership
• Logistics and Supply Chain
• Presentation
• Relevant laws and regulations
Soft Skills and Personality traits:
• Accuracy
• Analytical Ability
• Attention to details
• Flexibility
• Independence
• Negotiation and Influencing
• Personal Motivation
• Planning and Organizing
• Proactivity
• Process Excellence
About the Company
Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.