Digital Content Specialist

Qatar Project Management (QPM)


Ref: KP594-1050

Job description / Role

Employment: Full Time

• Set up and manage the Digital Customer interfaces
• Design, develop, produce and manage digital contents, style and layouts of all the Digital Customer interfaces
• Ensure Digital Content is accurate and always up to date, setting up an effective content management process
• Coordinate, produce and maintain the editorial calendar across all the digital customer interfaces ensuring a positive customer experience promoting awareness and reasons to travel
• Develop the monitoring and reporting system to track customer usage, users’ engagement metrics and drives sales and customer service efforts
• Create and publish innovative engaging content
• Ensure all translations are up to date and edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Support the sales teams to achieve the fare revenue targets on digital platforms
• Ensure compliance with law (e.g., copyright and data protection)
• Stay up to date with developments and generate new ideas to draw audience’s attention, to support Metro and Tram usage
• Ongoing collaboration and interface with key stakeholders

• Develop trust relationships with Service Providers and with key stakeholder within Qatar Rail
• Acquire a thorough understanding of key customer needs and requirements
• Ensure the timely planning and scheduling of content for all digital interfaces
• Ensure the correct products and services are delivered to customers in a timely manner via digital services
• Serve as the link of communication between key customers and internal teams
• Support the delivery of the Sales team targets and the achievement of customer satisfaction objectives


• BSc/BA in journalism, designer, marketing or relevant field or extensive experience in working with Digital media
• The ideal candidate is an experienced professional with demonstrable creative designing and writing skills and should perform well under deadlines and be detail-oriented.
• He/ She will have at least 10 years’ experience in brand consistency, content optimization
• CIM (Chartered Institute of Sales and Marketing) or other relevant professional membership would be highly desirable
• Excellent verbal and written communication in Arabic
• Some creative graphic designs capability

About the Company

Qatar Project Management (QPM) is an independent subsidiary of Barwa Real Estate Development Company that provides expertise in Project Management, Design Management, Construction Management, and Contract Administration together with other associated Project Management functions. Established in 2008, QPM is centralized platform for provision of Project Management services to Barwa and Qatari Diar as well as local and international markets. QPM provides these services through an in-house team of highly-skilled, motivated, and qualified professionals supported by state-of-the-art information technology and highly-effective Project Management systems.

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