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Director – Broadband Transformation (Telco)

People Dynamics


Ref: HP189-29

The Role

Role Purpose

To lead and drive the broadband adoption and revenue growth across the Group operating companies covering both mobile and fixed data. Ensure broadband transformation is in line with long-term Group strategic objectives as committed to the Board.

Role Accountabilities

Broadband Strategy and Planning
• Develop and maintain an independent view on the size and potential of the broadband market for key OpCos.
• Support the development of OpCp mobile & fixed broadband strategy, ensure such strategies are maintained up to date, and that operational interventions are in-line with the broader strategic objectives.
• Provide commercial inputs into annual business plan and budgeting cycles.

Broadband Performance Management
• Maintain ownership of group broadband dashboard & work closely with OpCos to ensure implementation of the dashboard covering commercial, financial & technology related broadband indicators.
• Monitor the broadband dashboard for all OpCos on a monthly basis to observe achievement of targets, and to identify gaps and areas of underperformance.
• Monitor the implementation of key milestones for the corrective action plans

Broadband Thought Leadership and Strategic Project Management
• Develop thought leadership defining Group level position and guidance on key broadband topics.
• Achieve OpCo buy-in and alignment with group guidance on key commercial and technology broadband topics, and monitor implementation of the group recommendations by the OpCos.
• Take on project management and leadership

Monitor, Support & Drive Fixed Data Business
• Drive Group level achievement of fixed business revenue targets (B2B & B2C) and identifying ways to exceed them further.
• Set-up a monitoring mechanism in conjunction with other Group stakeholders and OpCos to determine progress against targets.
• Suggest improvements to existing product portfolio and positioning to achieve set targets vis-a-vis competitive landscape
• Cover all aspects of commercial delivery including market propositions, sales channel and support structures to ensure fixed business performance is in-line agreed targets.


Qualifications / Requirements
• University degree or equivalent in Engineering, Business Studies, Finance, and/or Economics. Masters preferred.
• Significant experience in commercial & operational functions at CXO level (product management, marketing & sales, customer care).
• International experience, particularly in the MENA region.
• 15+ Years’ experience of both Group and Opco roles within the telecommunications sector.
• Experience of leading projects/initiatives in complex, international environments
• Must have proven expertise in Broadband technologies and revenue generation models.
• Must have experience at CXO level within a telecommunications company
• Significant expertise and knowledge in emerging broadband technologies/infrastructure requirements/customer propositions and value creation models

About the Company

Global HR best practices are often taken off the shelf and implemented in this region. Invariably, they fail to deliver consistent and sustainable results. An effective HR intervention or process enhancement calls for designing the right solutions and implementing them with a clear understanding of what works in this business culture.

People Dynamics is an integrated HR solutions company set up by a group of HR practioners with significant regional experience and achievements. We have the capabilities and a proven track-record of having designed HR solutions around global best practices while keeping the right local flavour and delivering the most desirable results for our clients.

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