E-Commerce Coordinator

Job description / Role

E-Commerce Coordinator (Africa Regional Office) - Qatar Airways - Doha

In this role, you will be responsible for supporting and coordinating the development of the direct sales channel for the region to ensure delivery of the online revenue budget. The focus is to support activities that increase revenue contribution as a proportion of total revenues. You will also coordinate the execution of regional tactical online marketing initiatives in liaison with the Regional Direct Sales Manager.

Specific accountabilities include:
- Supporting the implementation of a program of promotional offers and value-add propositions to achieve revenue, yield improvement and online penetration targets. Proposes sales strategies for the continued grow of qr.com, including regular benchmarking against key competitors
- Supporting the implementation of communications plans online, identification of proper digital publications in the markets, interaction with online vendors to negotiate suitable rates, track performance and monitor expenses
- Supporting online marketing activity to increase relevant traffic flow and sales conversion, using viral, display, email marketing, social media and affiliate campaigns; ensure delivery of all campaign applications on time, to budget and to the highest standard
- Supporting the Regional Manager – Direct Sales & OTA in driving OTA sales in the region
- Identifying and working closely with affiliate partners to maximise on website traffic growth and online revenue share, while maintaining a competitive acquisition model

Requirements

To be successful in this role, you will need a bachelors degree (preferably in web management, design or multimedia) combined with a minimum of four years job related experience.

Prior exposure to coordinating digital campaigns and knowledge of HTML, Content Management Systems and analytics is required. Experience working directly for an airline or within the travel industry would be well regarded.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.