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E-Commerce & Digital Marketing Manager

AccorHotels

Doha, Qatar

Ref: RP714-5800

Job description / Role

Employment: Full Time

Metasearch marketing

- Run and optimize metasearch campaigns using Koddi / Metasearch Premium

Digital campaigns

- Plan and execute all digital marketing campaigns: search, programmatic & social in collaboration with Accor agencies
- Reporting & Analytics: measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Campaign delivery and agency management
- Creative direction and build

CRM & email marketing

- Maintain a segmented guests database
- Handle the CRM and email Marketing with the third party tool (monitor with head office )
- Analysis of emailing campaigns results

SEO

- Run monthly SEO calls with agency to review website performance on SERPs
- Implement monthly recommendations (technical + content)

Web -Content

- Maintain website(s) content up-to date in all languages
- Maintain OTA & Metasearch content up-to date
- Maintain Accor website content up-to date in all languages

Others

- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies, Provide though leadership and perspective for adoption where appropriate
- Brainstorm new and creative growth strategies in the digital ecosystem
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements

Requirements

- Senior position, 5 to 6 years experience in related field.
- Experience in luxury hospitality is a plus but not mandatory.
- A degree in Marketing and Communication
- Excellent English command, both verbal and written. Arabic is a plus.
- Strong understanding of digital marketing ecosystem (strategy to execution)
- Creative, energetic and passionate
- Innovative approach to work

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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