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Job description / Role
Objectives: To assist the Marketing Manager in providing support for all Mirqab Mall activations and to support all retailers in the group.
Main Responsibilities:
- Creating Mirqab Mall awareness will collaborating with marketing consultancy agency based in Ireland and with Al Mana Media
- Support with marketing plans, advertising, direct marketing and campaigns
- Support the marketing manager in delivering agreed activities
- Source advertising opportunities and place adverts in the press or on the radio
- Work closely with in-house or external creative agencies to design marketing materials such as mall guides, vinyl’s write and proofread both English and Arabic marketing copy for both online and print campaign
- Produce creative content, including videos and blog posts
- Organise and attend events such as conferences, seminars, receptions and exhibitions
- Source and secure sponsorship
- Manage all activation and events in Mirqab Mall including visiting production houses and working closely with Security and facilities.
- Liaise with designers and printers and organise photo shoots arrange the effective distribution of marketing materials
- Develop relationships with key stakeholders both internal and external
- Collating content from retailers and external stakeholders to use for promoting on the website and social media channels.
- Liaising with retailers on a regular basis and building a relationship with them.
- Responding to retailer queries received on a daily basis and ensuring a swift response to their enquiries
- Producing ‘Edits’, the monthly retailer newsletter, using Microsoft Publisher software
- Updating and maintaining retailer marketing contact database
- Managing retailers’ digital assets through the digital team based in Ireland
- Undertake a daily mall walks to keep an eye on store presentation, store messages for marketing purposes and mall standards.
- Updating retailer offers list for the Westfield website and feeding this through to the Digital and Retail Relations teams
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
Reporting to: Marketing Manager
Requirements
- University Qualifications: Bachelor's Degree in Marketing or a similar field
- Nature and length of previous experience: Minimum of 3 year's experience in a similar role
Specialist Knowledge:
- Marketing Campaigns
- Data Analytics
- Creative Copy
- CRM
Soft Skills and Personality Traits:
- Adaptability
- Proactiveness
- Communication Skills
- Organising and Planning
- Creativity
- Relationship Management
Language Fluency: Fluency in Arabic and English is essential for this role
About the Company
Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.