Marketing & Corporate Communication Manager

Job description / Role

Our client is a leading Project Management Consultancy in Qatar. They are looking for a Marketing & Corporate Communication Manager

Duties & Responsibilities:
- To plan, conceptualise and direct the Marketing, PR, Communication and brand management strategies for The Company in accordance with the corporate vision and mission and ensure the effective implementation of all related programmes to promote the value propositions of The Company’s initiatives, and ensure effective promotion and positioning of The Company services locally and globally, to support the achievement of optimum revenues, long term profitability and brand loyalty.
- Ensure effective cascading of the Strategy & Business Development strategy into business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies.
- Lead the development, seek approval and manage the implementation of the Marketing & Corporate Communications strategic business plan, ensuring alignment with the overall business strategies.
- Manage the effective achievement of Marketing & Corporate Communications departmental objectives through the leadership of the Marketing & Corporate Communications department and the setting of individual objectives, recruiting qualified staff, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximise subordinate and departmental performance.
- Define an optimum organisation structure for Marketing & Corporate Communications department so that resources are optimally utilised and communication can take place in an efficient manner.
- Oversee the consolidation and recommend the Marketing & Corporate Communications budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified and potential areas of cost reduction or performance improvement opportunities are capitalised upon.
- Direct the effective forecasting of resources and the material planning process to ensure timely availability of resources, systems and procedures for effective execution of marketing and communication plans.
- Lead and direct research and analysis of the market, locally and internationally, maintain an up-to-date databank of all competitive marketing activities and trends to effective understand the latest trends and needs in the industry in order to ensure development of the most appropriate marketing initiatives for the target markets.
- Lead and direct research and analysis of the market, locally and internationally, maintain an up-to-date databank of all competitive marketing activities and trends to effective understand the latest trends and needs in the industry in order to ensure development of the most appropriate marketing initiatives for the target markets.
- Manage and ensure that all marketing communication initiatives such as advertising and promotion campaigns are executed in line with the marketing strategy to fulfil the business objectives
- Lead and manage the design and development of advertising plans in order to create awareness and effectively communicate the relevant properties to consumers.
- Ensure regular review of marketing campaign results and make conclusions and assumptions as to the success of the campaign in order to plan and implement further improvements to the initiatives to achieve optimum results.
- Manage the continuous screening of the industry to identify exhibitions and conferences that fit THE COMPANY requirements and participate in order to establish networks and business relationships with potential partners.
- Lead and direct the identification and development of various communication channels to facilitate the effective execution of the communications strategies.
- Direct and ensure that all The Company communication initiatives are executed in line with the corporate strategy to fulfil the business objectives in key target audiences and public domains.
- Lead and direct the internal and external communications efforts in order to generate awareness, understanding and interest in The Company initiatives in order to achieve or exceed The Company strategic objectives.
- Lead and direct the internal communications and employee engagement programmes and ensure effective evaluation of same in order to facilitate awareness among The Company employees and clarity of communications on organisational initiatives, ensuring alignment to corporate brand guidelines.
- Serve as the principal contact for incoming communication from the media and general public, representing The Company at public meetings to promote better understanding of the organisation’s work.
- Act as spokesperson for The Company to address enquiries and communicate corporate messages to target investors.
- Direct all media engagements across all modes of media as defined and directed by CEO and the Executive Management. Direct the review and screening of local, regional and national print, broadcast and online media coverage for trends that would influence The Company’s media relations tactics, opportunities, etc to support further enhancement of The Company’s image across the target audiences.
- Direct the development of innovative and creative methods of communicating through these media and channels of communication.
- Direct the conceptualisation and utilisation of digital media through programmes, e-newsletters,websites, blogs, columns etc. to convey the communication messages from The Company to reach a wide audience.
- Direct the planning of press conferences and media briefings or round table meetings as appropriate to convey messages from the The Company and ensure these are pitched in the right manner.

Requirements

- Bachelor’s degree in Marketing, Communications or equivalent.
- In-depth knowledge in the formulation & presentation of Marketing plans and strategies
- 3-5 years in a marketing and corporate communications management role.
- Innovative and strategic thinking
- Project management skills
- Coaching and mentoring skills
- In-depth analytical skills
- Planning and organising skills

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering