Marketing Executive

Job description / Role

This role is suited for a capable and driven Marketing Executive with retail marketing experience, who can translate strategy into effective execution. The position plays a key role in delivering marketing initiatives that enhance brand visibility, support sales performance, and ensure smooth marketing operations across the business.

Key Responsibilities:

• Plan, execute, and monitor marketing campaigns across digital and retail channels.
• Manage social media presence using tools like Hootsuite or Sprout Social.
• Support promotional activities and marketing projects across business units.
• Prepare internal and external communications, reports, and presentations.
• Coordinate Marketing Operations meetings and follow up on action items.
• Build and maintain relationships with retail partners and stakeholders.
• Drive digital marketing initiatives, including email campaigns and online advertising, to support sales growth.

• Qualifications, Experience and Skills:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of relevant marketing experience, preferably within a retail or consumer-focused environment.
• Sound understanding of retail marketing principles, campaign execution, and market trends.
• Proficiency in digital marketing platforms, social media management tools, and performance analytics.
• Strong communication, coordination, and interpersonal skills, with the ability to manage multiple priorities effectively.

About the Company

The Blue Group is a united business enterprise which consolidates the commitment to utmost quality, unparalleled customer service and continuous drive for innovation, which will significantly contribute to corporate growth and development through functional divisions. Under the Blue Group’s wing, business horizons will be expanded by introducing the following divisions: Sports, Food, Retail, Service and Fashion. Each division represents an industry where we can brandish our commitment to excellence, accrue significant revenues, while contributing to the growth of the particular industry in our own distinct way.