Membership Marketing Manager

Job description / Role

Our client’s Membership program is a flagship initiative designed to connect the community with a vast cultural landscape of museums and exclusive experiences. We are seeking a Membership Marketing Manager to build and maintain a high-performing marketing engine that drives acquisition and brand awareness for this program.
As the Membership Marketing Manager, you will owns all promotional and acquisition marketing for the membership program. You will operate as a strategic partner to the Membership team, translating commercial objectives into compelling campaigns and managing the full marketing funnel, from initial awareness to conversion..

Key Responsibilities
• Go-to-Market Strategy: Develop and execute the comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes.
• Funnel Optimization: Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing page UX optimization to drive conversion.
• Agency & Media Management: Lead creative and media agencies by developing structured briefs and defining media strategy to ensure performance-driven planning and buying.
• Ambassador & Creator Program: Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders to build credibility and reach.
• Performance Tracking & Reporting: Define and track KPIs including CPA, conversion rates, and ROI, presenting data-driven insights and recommendations to senior leadership.
• Membership Team Partnership: Act as the primary liaison to the Membership operations team, staying aligned on programming, events, and member experience developments.
• Cross-Portfolio Coordination: Align membership campaign timing with broader activations, such as F&B events or gallery openings, to leverage cross-promotion and portfolio synergies.
• Budget Management: Own and manage the marketing budget allocated to membership initiatives, ensuring spend is aligned with commercial targets and priorities.
• Brand Standards & Alignment: Ensure all membership communications adhere to the organization’s visual identity and tone-of-voice standards while remaining consistent with the overarching publishing calendar.

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 8–10 years in marketing, with specific expertise in subscription, membership, or loyalty programs.
• Competencies: Strong background in performance marketing, media briefing, and ambassador program management.
• Attributes: Commercially driven, highly analytical, and comfortable managing multiple stakeholders and agencies simultaneously.
• Regional Knowledge: GCC or Middle East experience is strongly preferred.

Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office.

About the Company

About Us Helping professionals grow. Supporting businesses thrive.

Black Pearl is a HR consultancy and recruitment firm based in the UAE. We connect skilled professionals with leading organizations across the Gulf region, offering a personalized and thoughtful approach to hiring.

Our team specializes in recruiting for roles across key industries, including but not limited to: - Healthcare and Life Sciences - Engineering and Construction - Technology and Digital - Finance and Accounting - Hospitality and Retail - Government and Emiratization

Whether you’re searching for your next opportunity or looking to hire, we work closely with you to understand your goals and find the right fit.