Sales and Marketing Director - RE Developer

Job description / Role

The Sales and Marketing Director will lead the sales, leasing, and marketing strategy for a landmark mixed-use and entertainment development in Qatar, targeting HNWIs, institutional investors, and global brands. This role requires strategic leadership, market expertise, and a strong network to drive revenue, brand positioning, and high-profile tenant acquisition.

Client Details

The client is a prominent real estate developer behind a landmark mixed-use and entertainment development in Qatar. They focus on creating high-profile lifestyle destinations, integrating luxury residential, hospitality, retail, and entertainment components to attract local, regional, and international audiences.

Description

Strategic Planning and Market Positioning

* Formulate a comprehensive sales, leasing, and marketing strategy aligned with the project's feasibility study and financial objectives.
* Establish market positioning to attract local, regional, and international audiences.
* Conduct in-depth analysis of market trends, customer preferences, and competitor activity to refine pricing, offerings, and positioning.
* Identify target segments, including HNWIs, institutional investors, international tenants, and corporate clients.
* Oversee the creation of a compelling brand identity that highlights the project's unique value proposition in Qatar's real estate market.

Sales Management

* Lead pre-sales and off-plan sales initiatives to maximize early revenue opportunities.
* Develop targeted sales campaigns for villa and residential unit buyers to drive engagement and conversion.
* Build and maintain relationships with HNWIs, brokers, real estate agencies, and institutional investors.
* Oversee negotiation and execution of high-value deals to secure favorable terms.

Leasing Management

* Drive leasing strategy for retail and entertainment spaces, attracting high-profile tenants.
* Build partnerships with global and local retail, F&B, and entertainment brands.
* Oversee lease negotiations, ensuring terms align with financial objectives and tenant satisfaction.
* Manage tenant relationships from onboarding to ongoing engagement to maximize retention.

Marketing Leadership

* Develop and oversee 360-degree marketing campaigns across digital, traditional, and experiential platforms.
* Collaborate with creative agencies, PR firms, and digital marketing partners.
* Work closely with the Design Director to ensure marketing materials and experiences reflect the project's design and lifestyle objectives.
* Lead the development of showrooms, mock-ups, and experiential marketing spaces to captivate buyers and tenants.

Collaboration with Internal and External Stakeholders

* Align with Finance, Design, and Project Directors to ensure seamless coordination of marketing, sales, and operational objectives.
* Establish strong partnerships with brokers, retail brands, and corporate clients to enhance the project's reach and appeal.
* Provide actionable insights from the market to refine the project's offerings and strategies.

Reporting and Performance Management

* Implement a robust reporting system to track:
* Residential sales performance.
* Commercial leasing activity.
* Marketing campaign ROI and effectiveness.
* Customer satisfaction and retention metrics.
* Present data-driven recommendations to optimize sales, leasing, and marketing strategies.

Team Leadership

* Build, train, and mentor a high-performing sales, leasing, and marketing team.
* Foster a results-driven culture that encourages innovation, collaboration, and accountability.

Job Offer

* Shape the commercial success of one of Qatar's most ambitious mixed-use developments.
* Set new benchmarks in luxury real estate, entertainment, and lifestyle branding.
* Work directly with top-tier investors, global brands, and executive leadership.
* Expand your influence in the GCC market with a high-visibility role.
* Take full ownership of sales and marketing strategy with executive-level decision-making authority.

* Minimum 15 years of experience in real estate sales, leasing, and marketing, with at least 5 years in a leadership role in Qatar or the GCC.
* Proven track record in managing large-scale mixed-use developments, including ultra-luxury residential sales, commercial leasing, entertainment, and hospitality.
* Extensive network of connections with brokers, HNWIs, retail/F&B brands, and corporate clients.
* Deep understanding of Qatar's real estate market, buyer preferences, leasing practices, and regulatory requirements.
* Global experience in high-profile real estate projects, integrating international best practices with the local market.
* Expertise in digital marketing, CRM tools, and data analytics for customer engagement and campaign optimization.
* Strategic Vision - Ability to conceptualize and implement effective sales, leasing, and marketing strategies.
* Market Knowledge - Comprehensive understanding of Qatar's real estate market and global trends.
* Negotiation Skills - Proven ability to close high-value deals and secure premium tenants.
* Leadership - Demonstrated experience in building and leading high-performing teams.
* Results-Oriented - Strong focus on achieving and exceeding revenue and occupancy targets.
* Communication & Networking - Exceptional interpersonal skills for stakeholder engagement and persuasive presentations.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

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The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.