Senior Associate - Brand Marketing

Job description / Role

Inspire | Exhilarate | Delight

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750 experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up "The Greenhouse," which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalyzed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners, and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

Our Senior Marketing Executive is responsible for providing professional support in a wide range of marketing activities, working closely with brand executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting, and planning brand marketing plans, keeping in mind the brand standards and budgets.

What you'll need to succeed

• Organizational: Follow all relevant Division policies, processes, and standard operation procedures so that work is carried out in a controlled and consistent manner.
• Operational: Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work. Escalate complex problems to the relevant person to ensure case or issue is closed efficiently and in a timely manner.
• Marketing and Promotional Plans: Be involved in all aspects of marketing and media from planning, advertising, promotions, public media relations, product development, and research.

• Assist in building marketing plan or calendar for the different chains, brands, or markets in close cooperation with the Department Manager and the brand's marketing departments.
• Handle the marketing plan forecast and the marketing plan orders.
• Follow up closely on the plans' implementation, schedule, and activities in all concerned markets.
• Ensure preserving the image of the brand at the point of sale by respecting its merchandising guidelines.
• Plan and follow up on promotions in coordination with the different area managers and the training and promotion manager.
• Work in coordination with the commercial team and list objectives for main customers.
• Manage and coordinate with concerned parties for the production of marketing materials including leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to proofread press releases.
• Organize and attend events and exhibitions.
• Secure sponsorship to assist with the publicity and funding of marketing projects.
• Carry out local market research, customer surveys, and assess customer demands and brand positioning.
• Monitor competitors' activities and evaluate market campaigns.

Suppliers/Customer Relationship

• Channel all suppliers and customers information (animation, training, launch plan) to stores, shop managers, area, and department and division manager.
• Communicate all required information about animation and visibility to the suppliers.
• Monitor windows, podiums, and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department.
• Present the various marketing plans to the stores and shop managers and ensure its proper implementation.
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe.
• Meet and discuss with local suppliers for all marketing bookings and animations.
• Send the catalogues, new price lists, and miscellaneous information to the customers.

Advertising and Promotional Activities

• Define the media and PR plan by briefing the advertising agency.
• Manage the various marketing budgets to organize corporate above the line and below the line promotional or advertising activities and corporate items purchase.
• Split the media investments by product line and by media support to respect the brand's media strategy and the total budget initially set by the Area Manager or Department Manager.
• Coordinate with advertising agencies and clients on media plans.
• Prepare monthly updated report of expenses.
• Liaise with the different departments to build the later.
• Prepare monthly management report comparing the budget versus the stock.
• Handle translation of all the documents.

Customer Database

• Build, maintain, and update a good database (CRM) through consolidated information from shop floors.
• Participate in relevant projects and community activities as and when needed.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary every day.

We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies, as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities, and perspectives to truly inspire, exhilarate, and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin, or disability status.

Department: Marketing

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.