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Senior Marketing Specialist

Azadea Group

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Ref: KP561-760

Job description / Role

The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns ensuring the Brand is consistently presented.

Key Accountabilities
• Develop and implement creative marking concepts that will support the brand, generate revenues and drive traffic to the stores
• Manage day-to-day communication with stores/external partners to ensure proper implementation of promotions and lead relationships with media partners
• Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/Brand owner to ensure brand image standardization
• Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return
• Set up and implement a timetable of promotions and activities in support of the brand, plans and Campaign
• Maintain strong relationships with concerned parties while establishing a robust relationship with franchisers to assure a deeper understanding of brands and their directions at the best possible cost
• Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments
• Specific for Fashion: Support local markets with needed communication tools to attain their set marketing objectives

Requirements

• Bachelor’s Degree in Marketing or equivalent
• 3-4 years of experience in a similar field
• Fluency in English. Arabic is a Plus
• Proficiency in MS Office

Competencies
• Change and Adaptability
• Customer Focus
• Self - Development
• Relationship Building
• Commercial Understanding
• Planning and Organizing
• Communication Skills

About the Company

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.

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