How to Build a Strong Employer Brand

Posted on March 27, 2016

Like a consumer brand, building a company brand as an employer of choice often takes hard work and investment over many years if not decades. The employer brand is influenced by all the factors that affect the company’s public image – such as the quality of the product, customer service experience, news coverage of the company, etc.

In the short term, there are a number of actions you can take to ensure your brand message is well communicated and you get the most out of it.

  • Career Fairs: Participating effectively in university career days is crucial for spreading your employer message face to face to graduates (see Employer’s Guide to University Career Days)

  • Internships: Companies that offer summer internships to students and ensure they work on interesting projects, often find that the interns become ambassadors for the company on campus.

  • Senior exposure: Make sure in your recruitment process, candidates have a chance to meet your senior management, talk to them and be inspired by them.

  • Career sites: An effective presence on top career websites ensures you get your message to professionals at a stage of their life when they are most engaged with career questions.

  • Social Media: Having an active presence on Facebook and Twitter is an inexpensive way to reach out to graduates and young professionals.

Employer Branding Solutions from GulfTalent

If you have a compelling story for professionals you wish to attract, GulfTalent can help you broadcast your message directly to your target audience. This is done through a combination of the following:

Premium Employer Profile: A rich online micro-site that helps you showcase your company and employer brand and what you can offer new hires.This can include photos of your team at work, quotes from your employees, interviews with your top management, career case studies, etc. Examples: Nestle, Chalhoub, Alshaya

Targeted Mailshot: You can increase the reach of your brand’s message and unique employee value proposition with a customized email sent to thousands of professionals in your specific target segments – e.g. by nationality, industry, seniority, or even specific job titles.

Banner Campaign: You can broadcast your message on a wide scale through banners on GulfTalent website. These can be targeted to a specific country (e.g. UAE) or a specific professional group (e.g. Marketing professionals).

To speak to a GulfTalent consultant who can advise you further, get in touch.

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