Arabic Marketing Manager

Job description / Role

Description

TGP International – Arabic marketing manager, Riyadh (Arabic-speaking)

We create, design and build award winning world-class F&B and retail brands for our clients and partners.

TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.

Some of our clients include Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.

Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.

About the role

We work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.

We require a marketing manager to join our team to lead on client marketing projects.

Role

• Development of marketing strategy including:
  • Brand strategy
  • Situational analysis
  • Digital strategy
  • Communications strategy
  • Media mix & buying plan
  • Marketing budget
• Work alongside project lead/partner to achieve project objectives
• Develop brand strategies and marketing calendar and launch plan
• Plan and execute all marketing activities, including social media, events, activations, and partnerships
• Pre-opening planning and management for all new restaurant openings
• Activation strategy including event management for new openings and campaign launches
• Social media strategy, content calendar & daily management of social accounts
• Support with brand projects as required, developing and executing marketing plans on behalf of our clients
• Oversight of website development and coordination with developer if required
• Management of photography and video shoots and creation of briefs
• Blogger and influencer outreach and engagement
• Develop and recommend partnerships and collaborations that are aligned with brands
• Brand guardian of all customer touchpoints for any client projects
• Overall responsibility for client brand channels
• Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

Requirements

• BS/MS degree in marketing or a related field
• Fluent in Arabic and English
• Local market knowledge of Saudi Arabia
• Previous marketing hospitality experience (ideal but not essential)
• Proven experience in digital marketing
• Experience working on B2C brands

Benefits

TGP International employee benefits:

• Five-day work week: standard Monday to Friday schedule.
• Hybrid work arrangement: three days in the office and two days working remotely.
• Incentive plan: company incentive scheme offering up to 10% - 5% for introductions and 5% for successful closures.
• Annual leave: 22 working days of paid annual leave, excluding weekends.
• Remote work flexibility: one additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching & mentoring: structured professional development through a dedicated coaching and mentoring program.
• Annual company gathering: a global team event bringing together employees from all offices.
• Employee recognition program: regular recognition initiatives celebrating outstanding performance and contributions.