Branch Sales Manager

Job description / Role

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar electric
• alfanar construction
• alfanar building systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanar’s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

Manage wholesale branch operations, including sales team supervision, customer satisfaction, inventory optimization, and meeting sales targets. Foster a positive work environment, ensure compliance with company policies and safety standards, and drive wholesale business success through efficient inventory management.

Key accountability areas

Sales process:

• Set branch objectives and analyze internal and external environments to identify strengths, weaknesses, opportunities, and threats.
• Activate sales activities and develop execution plans aligned with the company’s strategy.
• Monitor market variables and competitor movements, providing actionable insights.
• Control branch expenses to enhance efficiency and manage credit facilities to minimize risk.
• Maintain regular communication with traders to gather feedback and provide solutions.

Marketing process:

• Contribute to the development and execution of the branch's marketing plan.
• Identify and secure marketing tools for product displays.
• Oversee promotional gift distribution and follow up on after-sales service and customer complaints.

Warehousing and delivery:

• Oversee warehouse operations, ensuring proper storage and delivery procedures.
• Monitor inventory and coordinate with the supply department to meet branch needs.
• Organize delivery routes to enhance efficiency.

Human resources:

• Oversee HR management within the branch and propose staffing needs.
• Train the sales team on strategies and foster a positive team environment.

Resources and facilities:

• Ensure optimal management of branch resources and facilities.
• Monitor fixed assets and company vehicles, making decisions on repairs and maintenance.
• Oversee administrative matters, including time management, document storage, and compliance with company policies.

Role accountability

HR proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them.
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.

Making a tangible difference:

• Must make a tangible difference to his area of operation and exceed business expectations.

Business planning and performance:

• Able to transform the corporate goals into business plans.
• Able to plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business process improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

Quality is considered as alfanar’s prime competitive advantage; as such, managers are expected to act accordingly.

Adaptation:

Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment:

Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic qualification

Bachelor degree in electrical engineering or business management.

Work experience

6 to 10 years.

Technical / functional competencies

• Competitive analysis
• Marketing and sales strategies
• Sales forecasting
• Sales fundamentals, calls, closings
• Sales presentations
• Sales promotions
• Sales research
• Sales trend analysis

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.