Brand Manager

Job description / Role

Responsibilities

- Develop and implement comprehensive brand strategies that align with the company's business objectives and market trends
- Conduct market research and competitive analysis to identify opportunities and threats to the brand
- Create, plan, and execute integrated marketing campaigns across multiple channels
- Monitor and analyze campaign performance, adjusting strategies as needed to optimize results
- Define and refine the brand's positioning, messaging, and visual identity to ensure consistency and resonance with target audiences
- Understand and define cultural, technological, and social trends and their impact on consumer attitudes, behaviors, and perceptions
- Collaborate with other teams to drive integrated thinking and communications that are aligned with business goals
- Work closely with sales, merchandising, and product development teams to ensure alignment of brand initiatives with overall business goals
- Coordinate with external agencies, media partners, and influencers to enhance brand visibility and engagement
- Gather and analyze customer feedback and market trends to understand consumer behavior and preferences
- Use insights to drive brand innovation and improve customer experiences
- Develop and manage the brand's budget, ensuring efficient allocation of resources and cost-effective execution of initiatives
- Monitor key performance indicators (KPIs) related to brand performance, including brand awareness, customer loyalty, and sales growth
- Prepare regular reports and presentations for senior management on brand performance and strategic recommendations

- Bachelor's degree in Marketing ,Business Administration, or any related field
- +6 years of experience
- Strong understanding of market research, consumer behavior, and competitive analysis
- Excellent communication, presentation, and interpersonal skills
- Creative thinking with the ability to translate ideas into actionable plans
- Proficiency in marketing analytics tools and software

About the Company

The Professionals is a Saudi leading Consulting firm that was established in 2015 in Riyadh, Saudi Arabia.

Since 2015 until now, we’ve become a successful partner in delivering unique consulting services to our partners who operate in different industries and sectors.

We always combine our service offerings by adopting global best practices with local in-depth understanding and delivering it with a passion to exceed our partners’ expectations to achieve their business objectives.