Job description / Role
This role is responsible to manage the planning and execution of approved initiatives with objective of building awareness, trial, loyalty and increase the sales volume and value of the assigned brand(s).
The BM works closely with his direct manager (Marketing Manager) and is responsible to manage the relationships with key internal and external parties including; sales, supply chain, suppliers, advertising and media agencies
Our client is a leading FMCG company in the Kingdom. They are market leaders in the a number of food categories and are currently in the process of launching a new portfolio of food products.
Key areas of responsibilities include:
* Marketing Strategy Input
* Consumer Study
* Brand Strategy development
* Brand Health measurement
* Brand Planning
* Brand Equity management
* New Product Development
* Brand Initiatives management
* People Management
An attractive package with benefits.
* A minimum of 3-5 year's experience with at least 3 years of experience in Marketing and Brand Management
* Fluent in Arabic and English (Preferably Arabic speaking Local or Expat Arab)
* ATL and BTL campaign management experience
* Brand KPIs setting and management experience
About the Company
Michael Page is one of the world’s leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.