Brand Manager (FMCG)

Job description / Role

As a Brand Manager, you will be responsible for developing and executing strategic brand plans that strengthen brand equity, drive market share growth, and deliver business results. You'll lead cross-functional initiatives, ensuring the brand's vision is consistently reflected across all marketing channels and consumer touchpoints.

Client Details

Our client is a leading name in the FMCG industry and home to some of the region's most loved food brands

Description

* Develop and implement annual brand plans, marketing strategies, and campaigns.
* Manage the full marketing mix ,ATL, BTL, digital, and shopper marketing to drive consumer engagement.
* Conduct market analysis and monitor category trends, competitor activities, and consumer insights.
* Manage product innovation, packaging updates, and NPD projects in collaboration with R&D and supply chain.
* Oversee marketing budgets and ensure ROI optimization.
* Partner closely with sales teams to ensure brand strategies translate into in-market execution.

Job Offer

* Dynamic, entrepreneurial environment with growth potential.
* Competitive compensation package.

* Bachelor's degree in Marketing, Business Administration, or a related field
* 5-7 years of experience in brand management within the FMCG sector.
* Proven track record in managing food brands or fast-moving consumer goods.
* Strong analytical, communication, and project management skills.
* Fluency in English and Arabic is a must.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.