Brand Marketing Manager - Saudi National - Female - Cosmetics/Beauty

Job description / Role

Luxury Cosmetic Client, is looking for a Female Saudi National "Brand Marketing Manager" with Beauty Background.

The Brand Marketing Manager is assisting the Senior Brand Marketing Manager in adapting the brand strategy to the region to meet business objectives and in defining and developing the adapted marketing tools to implement the brand strategy by market/store, working closely with the retail marketing, digital marketing and commercial teams. He/she also maintains the brand standards applied across all activities. He/She is responsible for managing the human capital in his/her area ensuring excellence of marketing performance.

In their endeavor to excellence, the fundamental values all our employees must possess are Commitment, Integrity, Empathy and Flexibility.

The main responsibilities are:
- Applies in-depth knowledge of market dynamics, consumer/shopper insights and brand strength/weaknesses to break down the overall brand ambition into marketing and communication plans per market / per store.
- Develops the adapted tools to implement the strategy by market/store: ensures all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR).
- Presents the marketing action plan to the retail marketing
- New launches and its marketing tools
- Brand training
- Events calendar
- Challenges creative agencies to highest standards of communication.
- Animates the brand, media, and digital agency and identifies key opportunities for brand awareness.
- Coordinates the relationships between the Brand’s headquarters and the Retail marketing.
- Uses marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggests optimizations on actions and tools.
- Additional tasks might be required, in reasonable alignment with the job role

Behavioural Competencies

People and Business Management
- The ability to manage, engage and guide a team and to foster high standards in line with the Group’s vision; the capacity to maximize employee potential and help resolve disagreements between stakeholders; the ability to understand the organization’s missions and functions; and the ability to make difficult decisions in a timely manner

Inspirational leadership
- The drive and the ability to provide direction, to motivate others, to champion change, and to support and challenge others to embrace changes

Achievement Drive and Initiative
- The drive to meet and exceed goals and standards of excellence; the ability to take prompt actions to achieve goals beyond requirements, to seek out new responsibilities and acts on opportunities

Analytical Thinking and Problem Solving
- The ability to approach data and situations logically, to break down problems into their component parts and look for underlying causes or thinking through the consequences of different courses of action

Communication
- The ability to plan and deliver communications in an impactful, persuasive and tactful way

Concern for Quality
- The ability to check processes and tasks accurately and to ensure high quality standards and output

Partnering and Team Working
- The ability to build and maintain positive and effective relationships as well as to value the opinion of others

Planning and Organizing
- The ability to plan and prioritize work to manage time effectively and accomplish assigned tasks

Key Technical Competencies
- Actionable consumer and shopper insights
- Coaches the team in using all available data sources (including EDGE), helps them to resolve data contradictions and understands which actions should be addressed tactically or strategically.
- Develops a long term view on the data and research requirements for the brand, categories and stores.
- Ensures all actions in the business are rooted in consumer and shopper insight.
- Understands the underlying insight behind every proposed action.
- Clearly articulates future trends and concludes how the business may need to adapt to satisfy new consumer needs & behaviours.

Performance Monitoring
- Uses the most relevant and precise brand and business performance measures tailored to the specific context and objectives of their brand, category or store.
- Regularly and diligently reviews agreed KPIs for their brand, category or store and is quick to identify and address issues and opportunities emerging from the KPI tracking.
- Assesses competitive activity in light of potential level of risk and financial impact to their brands, categories or stores and decides on right level of response and investment.
- Actively analyses and learns from competitor success and failures to benefit their own business.

Innovation
- Creates an environment receptive to new ideas and challenges the team to consider new approaches that have the potential to step change business performance.
- Anticipates and dismantles barriers to innovation in the organisation.
- Takes the final decision on whether to pursue new ideas, identifies and evaluates the risks and carries them together with the team.
- Ensures the organisation draw learning from innovation successes and failures equally.
- Sets high benchmarks for the team that stretch them and trigger them to consider best practise from anywhere.
- Analyses smart practises in related and non-related industries and is able to adapt them to their Business Unit to create inspiration and practical guidance for the team.

Brand and Category Strategy
- Defines the role and priority of each brand category, identifies actions aimed at influencing shopper behaviour and sets clear targets based on a well-structured analysis of the consumer & shopper segmentation, Category triggers & barriers and growth drivers.
- Acts as guardian of the brand equity in all business initiatives and translates the Brand Positioning Statement into a set of defined guidelines that can be applied across the business.
- Generates enthusiasm for the brand vision in the business.
- Optimises budget allocation between the different brand activities and category priorities.

Integrated Brand Communication
- Ensures that all media choices add up to a cohesive and integrated brand campaign
- Encourages sensible risk taking in experimenting with new consumer touch points and shares learnings amongst the team.
- Ensures budgets are adequate to achieving the brand objectives and aligned with business priorities.
- Ensures all communication objectives are clearly and effectively linked back into brand objectives.
- Challenges the team and creative agencies to highest standards of communication and champions campaign evaluations to review if objectives were met and learnings are realised.
- Holds team & agency accountable to deliver executional material that lives up to their full creative promise of original idea.

Requirements

- The Ideal profile holds a University Degree in Business or Marketing
- Graduate from recognised Business Schools or Universities
- Ideally holding an MBA: Retail/Brand/Marketing management, Digital marketing
- 7 to 11 years of relevant experience
- Marketing of global brands in FMCG, Luxury, B to B, Brand development, ideally for multiple networks and multiple markets

Further Competencies:

Digital Marketing
- Has a robust knowledge of the brand and digital objectives and can explain them to others.
- Demonstrates a clear understanding of the target audience in the digital world and knows how to reach them effectively so they interact with the brand. Is quick to react to changes in digital trends and techniques and takes urgent action to implement changes that will drive brand effectiveness.
- Can evaluate executions not only for their creative potential to achieve objectives, but also for their practical and technical feasibility to work effectively within the chosen medium.
- Has an excellent understanding what can and has already been measured in different digital forums and creates opportunities within campaigns to gather additional information and data.

Customer Relationship Marketing
- Understands the different steps required in good direct marketing campaigns from collecting data, creating insights, sending relevant brand and promotional information and establishing a personal relationship with the customers.
- Has a robust knowledge of the direct competitors and their activities in store.
- Understands that all tasks and actions should eventually add up to greater sales and asks for clarification if the link is not obvious.

Regional Brand Activity Plans
- Sets clear priorities between different activities.
- Challenges plans and budgets to create maximum through-the-line effectiveness, whilst delivering best possible ROI.
- Uses intimate knowledge of local markets, providers, retailers, consumers and shoppers to tailor activity plans to maximise success.
- Drives the business through strategic priorities, but is able to protect the short term delivery of business targets through tactical activities.
- Delivers clear, comprehensive, specific and practical written guidelines for each key activity that drive consistent executions in store.

Excellent in Store Execution
- Motivates regional teams to see the opportunities in local markets and creates joint passion for success in the market.

About the Company

The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.

Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.