Category Brand Manager - Biscuits

Job description / Role

Category Brand Manager Biscuits, KSA

Mondelez International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 80,000+ colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.

Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Lead the execution of category activation marketing strategy/plan within the cluster/ market through direct work with external agencies or with internal cross functional teams (ex; sales, CP&A, etc.). The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation.

Principal Accountabilities / Responsibilities
• Lead the execution of the category marketing "BTL" plans in the country aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
• Lead Shopper Marketing in terms of in-store strategy development & execution; including POSM and other in store branded communication.
• Lead the development & execution of consumer & customer activations; sampling, on ground activation, in store and consumer promotions in collaboration with the cross functional teams.
• Market visits to key markets on regular basis to ensure execution of key initiatives is taking place as per plan.
• Manage A&C budget to optimize marketing programs as per the set marketing Calendar; raising Projects (CFN & EBPs) for finance department regarding every activity. Ensuring all supporting documents are enclose and answering all queries about plan, activity and supplier choice if requested - followed up by monthly receipting on system.
• Monthly tracking of P&L results vs. AC - analyzing A&C spends by month & quarter in collaboration with A&P analysts.
• Assisting senior category brand manager in delivering on TNS (trades budget) yearly AC target.
• Collaborates with the Equity &Innovation team to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
• Prepare annual brief with budget to media & creative agencies together with Equity team & Marketing service manager.
• Manage agencies (day to day); creative/advertising, PR, media buying including Full year annual media laydowns, monthly media plans as well as digital and social media strategy.
• Leads the brands social & digital monthly calendar; including the development of digital assets and distribution strategy across different social platforms (Facebook, YouTube, Instagram & twitter).
• Participates in evaluating creative communication (TV & outdoor), to ensure the most motivating messaging reaches target consumers.
• Lead the connection planning for the local market.
• Manages BTL agencies in developing all packaging and in store material.
• Leads the development of packaging change/update in coordination with quality, PCM and procurement teams.
• Responsible for the execution of the new product launches from the product development stage (financial assessment, pricing & profitability strategies & packaging) to commercialization (distribution targets, route to market strategy & consumer communication KPIs) with all relevant cross functional teams.
• Lead the biweekly calls with all cross functions regarding on going product changes alongside category PCM member.

Requirements

Knowledge including: Education, Qualifications and Training
• University degree in Marketing or commercial or applicable working experience
• Excellent Knowledge of English language
• Strong PC literacy (Excel, PP)

Skills
• Strong people management skills
• Communication skills
• Leadership and Drive for Results
• Handling Complexity, problem solving, analytical and conceptual skills
• Business Acumen, Organizational agility
• Project leadership skills
• Strong planning skills
• Minimum of 3-5 years' experience in multinational or strong local FMCGs in both marketing & Sales roles with involvement in broad commercial issues
• Demonstrable experience in execution of outstanding marketing programmes based on consumer insights
• In-depth understanding of consumer needs
• Influencing senior teams

About the Company

Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.

Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.

We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)

About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.