Co-Marketing Manager

Job description / Role

Description

Tabby is looking for a co-marketing manager to lead strategic growth across a portfolio of high-value merchants and digital agencies. This role blends campaign strategy, partner development, and cross-functional collaboration—all designed to drive measurable outcomes across owned and paid channels.

You'll be responsible for co-marketing plans across your portfolio, supporting acquisition, retention, and upsell. You'll also grow Tabby's agency relationships—helping agencies unlock new performance opportunities and build long-term, scalable partnerships.

Key responsibilities

• Lead co-marketing strategy for your portfolio of merchants and media agencies
• Manage end-to-end partner communication—from planning and launch to reporting and performance reviews
• Build long-term agency relationships that support scalable, high-performing campaign execution
• Support onboarding and enablement of new agency partners to integrate with Tabby Ads
• Monitor campaign and pipeline health using internal dashboards and tools
• Analyze performance and deliver clear, data-backed recommendations to improve ROAS and increase investment
• Identify upsell and cross-sell opportunities across Tabby Ads surfaces
• Ensure seamless campaign delivery across app, push, email, and WhatsApp in collaboration with internal teams
• Work closely with Ad Ops, Product, and Brand Studio teams to align on campaign goals and execution
• Share partner feedback and insights to improve internal workflows and influence product development

Skills, knowledge & expertise

• 4-6 years of experience in digital marketing, agency partnerships, or ad sales
• Fluent in Arabic and English (spoken and written)
• Proven ability to manage advertisers or agencies, deliver performance outcomes, and drive commercial growth
• Strong understanding of performance marketing and digital campaign strategy
• Excellent communication, project management, and stakeholder management skills—you love keeping things on track
• Comfortable using dashboards, attribution tools, and performance data to guide decisions
• Experience using Meta Ads Manager, TikTok Ads, Snap Ads, or Google Ads
• Exposure to affiliate, retail media, or performance-led fintech campaigns
• Familiarity with the MENA agency ecosystem