Consumer Insights and Media Manager

Job description / Role

Marketing Services Manager / Consumer Insights and Media Manager
Dammam, KSA

Our client is a well-known and respected FMCG specialist, and they are seeking a Marketing Services Manager / Consumer Insights and Media Manager to lead consumer research and manage media & creative agencies for the company across all the brands. This role will be based in Dammam, KSA.

Key responsibilities include:
• Consumer Research / Insights: this would be the primary purpose of this role. The competencies in this area are mandatory. This would require being the main interface of the company for all research projects and insight identification work.
• Media management: this would essentially be the secondary requirement for the role, and involves management of traditional and digital media from a process point of view.
• Creative and other agency management: Creative agency management would involve annual scope of work, fees, etc and agency evaluation.

Role Accountability:
• Quantitative and Qualitative Marketing Research Planning and execution: this will involve managing tracking research, recommending, planning and managing adhoc quantitive consumer research for all consumer brands, consulting and signing off on research briefs initiated by the Brand Manager/Head of Marketing, leading insight generation for brands for communication & positioning platforms and monthly performance reports and recommendations.
• Media Management: lead and develop companywide media strategies and innovation for all brands, collaborate with agency partners to educate the brand team on digital frameworks, modules and best practice, and manage the relationships with media agencies and be responsible for setting & delivering metrics such as annual CPRP, digital targets etc.
• Marketing Services Agency Management: Coordinating and collating SOW for advertising agencies, accountable for establishing & maintaining research supplier relationships, identifying appropriate research agencies for quality and innovative services and accountable for total cost saving for all marketing services.

Requirements

The successful candidate must be a graduate in business, psychology or mathematics, preferably holding a Master’s Degree in Management with a specialisation in Marketing or a Postgraduate Certificate in Marketing (UK). Ideally candidates with fluency in Arabic will apply, and a minimum of 8+ years in a Market Research Industry with experience working within a wide geographical region is essential.

You must be highly competent in research techniques (Terminologies, Methodologies, Sampling techniques etc), Concept Writing & Research implementation and have held a role in which previous responsibilities included 3-4-years in qualitative and quantitative research study approval and implementation or a 2-year stint in qualitative and quantitative research. You will possess very strong analytical and planning skills, and be a proven leader, able to manage external professional teams. Food industry experience is a must.

About the Company

GG Selection is a search partner with an international presence, clients in diverse industries, and a network of talent for all levels of seniority and experience. We’re not limited by industry or geography, and we treat every brief and every client like the individual case it is — never making assumptions or taking anything for granted, and always tailoring our service to the needs we discover.