Creative Lead

Job description / Role

Marketing Executive - EXTREME Events
Permanent position


Job Title: Creative Lead
Reports To: Marketing Director
Based in Ryiadh, Saudi Arabia

EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that encompasses strategy, design, development, and management of some of the world's most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns.

Our impact is to drive and support an active and healthy lifestyle, sport participation, positive mental health, job creation, accessibility for all, sustainable infrastructure investment and tourism.

Extreme Events curates and produces large scale events and festivals across extreme and adventure sports, motorsports, music, lifestyle and entertainment sectors. We also represent the IP and commercial rights of 3rd party events and brands in the Middle East.

PRINCIPLE ACCOUNTABILITIES

Creative Lead:
This is a fast-paced and busy environment that requires working to tight deadlines. It requires extensive contact with internal colleagues, stakeholders, international partners, agencies and sponsors.

As the Creative Lead you will:
• Demonstrate continuous creative and strategic thinking
• Develop and execute new creative advertising or branding concepts including new brand identities that are forward-thinking, supports business objectives and resonates with the target audience
• Experience in copywriting and proof reading
• Manage multiple creative advertising or branding briefs
• Execute marketing and branding assets as well as campaign adaptations including digital, OOH, stationery, gifting, merchandise, venue branding and other event-related deliverables
• Support Social Media Manager with content creation (image/video/animation edits)
• Support in creating commercial ideas for potential partners that are creative, innovative and inspiring
• Create commercial presentations based on developed strategies and content
• Basics of motion design and video editing
• Support in creating content during the events or other activities (photography, videography)
• Extensive knowledge of Adobe Creative Suite, project management tools such as Slack, Wrike or other

PRIMARY RELATIONSHIPS

• Within the organization, the position has primary working relationships with the Marketing Director and the events team.
• Outside the organization, the position coordinates with multiple stakeholders including the brand guardians, event venues, multiple supplier agencies, and freelancers /support staff.

Requirements

COMPETENCIES AND EXPERIENCE

• Educated to degree level
• Either gained in a B2B or B2C organisation the successful candidate must have a minimum of 7 years advertising and branding experience in the events, media or agency
• Outstanding interpersonal and leadership skills
• Excellent communication skills, both oral and written
• Fluent Arabic and English speaker
• Excellent planning and organisational skills with the ability to handle multiple tasks with strong attention to detail
• Strong time management and administrative skills with the ability to prioritise workload and work to tight deadlines
• Excellent trouble shooting and problem solving skills with the ability to monitor and act quickly to the needs of the project, suggesting and making changes if required
• Must be self-motivated and be able to work independently
• Able to work a flexible schedule including nights and weekends.

Start Date – immediate

No phone inquiries please

About the Company

EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that that encompasses strategy, design, development, and management of some of the world's most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns.

As founders of The Extreme Sports Channel, operating for over 25 years and appealing to the 500 million participants worldwide EXTREME is the go-to company for authentic activation across action and adventure sports. We engage with our 20 million strong community through our collection of offers and we serve our clients through our passionate, creative, and specialist teams and a multinational presence across bases in the UK, Europe, Middle East, and Asia. Via our support of over 125 ambassadors, the activation and sponsorship of over 80 events annually and our media network delivering over 50 million video views monthly, our brand and marketing activity inspires, supports, and promotes all of EXTREME’s activities.

We are purpose driven, so across everything we do we look to drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment and tourism, whilst aligning with five key United Nations Sustainable Development Goals and government agendas from around the world. With a real passion and commitment to be sustainable, we are signed up to Planet Mark to measure our impact, 1% For The Planet to give back and the UN’s Sports for Climate Action to drive awareness.