CRM Executive

Job description / Role

MAIN PURPOSE

• Reporting to the CRM and Ecom Manger, the CRM Executive is responsible for implementing and optimizing the customer database in all Boutiques and multibrand Pos for KSA.
• Plays a critical role in executing and monitoring clienteling programs, in-boutique activations and ultimately, in developing Client retention, loyalty and engagement strategies on all relevant client touch points.
• Supports the CRM Manager in delivering reporting and analysis to Retail, Marketing and Communication team

CLIENT DATABASE MANAGEMENT

• Ensure the implementation and optimization of the customer database
• Support the implementation and roll-out of CRM Clienteling tools (Sales Force, Booster 2.0) in the region in close collaboration with the Retail department and international Headquarters
• Implement the processes to ensure the quality and accuracy of the data collection
• Develop strategy to increase the data capture in all boutiques
• Set clear objectives and monitor the results by boutique
• Develop reporting tools with the main insights (data capture, segmentation, data-base growth)
• Perform extractions and analysis of client data for multiple purposes: client profiling, campaign targeting, events invitation, product analysis
• Produce ROI reporting on events, online and offline CRM campaigns

CRM & CLIENTELING PROGRAMS

• Define and monitor Clienteling strategies adapted to each Btq/market
• Design and implement the touch points of the Client journey depending on his profile/segment
• Help CRM manager to define and develop action plans with the clear objective of developing Client acquisition, loyalty and engagement
• Identify relevant opportunities in line with brand's identity to increase the data-base

CLIENT CARE TOOLS

• Define and implement the gifting guidelines across the network
• Manage the inventory of client tools (contact cards, greeting cards, books, gifts, invitations, catalogue)
• Consolidate requirements for the region and complete orders with HQ/local suppliers as necessary
• Place orders for CRM gifts and manage all related logistics
• Monitor and replenish stock levels of all boutique inventory; books, CRM gifts, customer cards, greeting card
• E-Business and e-CRM support the E-business implementation and the Global e-CRM strategy across all markets in the region
• We request that candidates send their CV as a Microsoft Word document where possible.
• Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

Requirements

MAIN PURPOSE

• Reporting to the CRM and Ecom Manger, the CRM Executive is responsible for implementing and optimizing the customer database in all Boutiques and multibrand Pos for KSA.
• Plays a critical role in executing and monitoring clienteling programs, in-boutique activations and ultimately, in developing Client retention, loyalty and engagement strategies on all relevant client touch points.
• Supports the CRM Manager in delivering reporting and analysis to Retail, Marketing and Communication team

CLIENT DATABASE MANAGEMENT

• Ensure the implementation and optimization of the customer database
• Support the implementation and roll-out of CRM Clienteling tools (Sales Force, Booster 2.0) in the region in close collaboration with the Retail department and international Headquarters
• Implement the processes to ensure the quality and accuracy of the data collection
• Develop strategy to increase the data capture in all boutiques
• Set clear objectives and monitor the results by boutique
• Develop reporting tools with the main insights (data capture, segmentation, data-base growth…)
• Perform extractions and analysis of client data for multiple purposes: client profiling, campaign targeting, events invitation, product analysis
• Produce ROI reporting on events, online and offline CRM campaigns

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.