CRM Marketing Manager

Job description / Role

About us

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 15 million users choose Tabby to stay in control of their spending and make the most out of their money.

The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 40,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

Tabby generates over $10 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region. Tabby launched in 2019 and has since raised over $1 billion in equity and debt funding from global and regional investors.

About the role

We're seeking a results-driven CRM marketing manager to own our regional lifecycle strategy and drive measurable impact across activation, retention, and lifetime value. You'll lead the end-to-end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing, and copywriting teams to deliver personalized, high-performing customer experience.

We expect extensive hands-on experience with modern CRM and martech tools, strong proficiency working with large amounts of data to turn it into clear insights and tangible business results.

Key responsibilities

• Define the CRM strategy and roadmap aligned to company goals.
• Work on and be responsible for OKRs tied to activation, retention, LTV, and revenue.
• Build the regional communication strategy: audience and segmentation, contact rules, comms calendar, CRM assets, and localization.
• Build automated, event-triggered journeys and dynamic personalization using various data sources and tools.
• Optimize multi-channel communications through email, push, SMS, in-app from onboarding and activation to win-back.
• Run experiments and measure results: A/B testing, holdouts, incrementality, and attribution.
• Ensure CRM data quality and integrity.

Skills, knowledge & expertise

• 4+ years of experience in CRM, with at least a year of experience in fintech, retail, or finance.
• Proven track record turning CRM into business results.
• Hands-on expertise with modern CRM and martech tools (Braze, Customer.io, Salesforce, Moengage, etc.).
• Strong analytical skills, proficiency with experimentation and reporting.
• Advanced SQL, Python, VBA coding, and analytical skills are strong advantages.
• Fluency in spoken and written English; speaking and written Arabic is a strong advantage.

Job benefits

We offer flexible working hours and trust you to work enough hours to do your job well at times that suit you and your team. A working environment that gives you autonomy and responsibility from day one. You should be comfortable with the idea that the quality of your work will influence the shape of your career.

Participation in the company's employee stock options program. Health insurance. Flexi perks: a monetary benefit to spend on what matters most to you - health, well-being, education, or professional development.