Digital Content Specialist

Job description / Role

* Import and update content for each product in Content Management systems as required.
* Ensure 100% data accuracy across all content management systems.
* Perform product-specific SEO keyword research, including discovery and expansion of keyword opportunities
* Write SEO-friendly product descriptions for brand websites and other e-commerce platforms;
* Collect, monitor and analyze social and website metrics, and make improvements accordingly
* Create and maintain internal product pages
* Write, proofread, and edit various print/online content
* Stay updated on industry trends and competitor activity and adjust the content strategy as needed
* Updating all sections of online channels (Application/website) including homepage and all other categories.
* Manage content distribution to online channels and social media platforms to increase web traffic

Skills, Competencies & Requirements:

* Excellent verbal, written, and communication skills in English
* Demonstrated expertise in creating engaging content (with writing samples or portfolio)
* Knowledge of current SEO best practices and keyword research techniques;
* Attention to detail and sense of ownership
* Ability to adapt to a constantly changing and dynamic environment
* Ability to mentor, coach and act as a knowledge resource to other employees on the topic of SEO
* Familiarity with the following will be considered an asset:
* Google Analytics
* Basic HTML
* SEO Auditing methods
* Proficiency with popular content management systems. Akeneo knowledge is preferable.
* Good organizational and time-management skills
* Expert in Excel (CSV files, VLOOKUP).
* College diploma or a certificate in related field (ie. English, Journalism, Marketing & Communications)

Experience:

* 1-3 years of relevant professional experience in the field of content creation, SEO, and web analytics

Requirements

Responsibilities:

* Import and update content for each product in Content Management systems as required.
* Ensure 100% data accuracy across all content management systems.
* Perform product-specific SEO keyword research, including discovery and expansion of keyword opportunities
* Write SEO-friendly product descriptions for brand websites and other e-commerce platforms
* Collect, monitor and analyze social and website metrics, and make improvements accordingly
* Create and maintain internal product pages
* Write, proofread, and edit various print/online content
* Stay updated on industry trends and competitor activity and adjust the content strategy as needed
* Updating all sections of online channels (Application/website) including homepage and all other categories.
* Manage content distribution to online channels and social media platforms to increase web traffic

About the Company

We recruit the very best talent for middle management positions across a range of functions and sectors. Think you've heard all that before? Read on.

We're here to make recruitment better. Better for our clients, our candidates and our own recruitment professionals.

We build relationships, not databases, and add real value that helps organisations and individuals grow. We are a team of functional and sector specialists delivering a genuinely consultative service that is underpinned by the depth of both our market knowledge and the client & candidate networks we have built.

Our clients love it. And as a result, we are one of the fastest-growing professional recruitment groups on the planet. Whether you're hiring or changing jobs yourself, you can't afford to get it wrong.

Argyll Scott will ensure you get it right.