Digital Marketing Executive

Job description / Role

Company Description

Mövenpick Hotels & Residences is in the "moments" business. We're intimately involved in important times in our guests' lives. And you never know when a moment can be made. A simple smile in the lobby can create the positivity that turns a business trip into a new business celebration. An insider tip on the best way to spend a day can make an entire holiday. A romantic dinner for two can lead to a longer-term partnership.

It doesn't take much to make a moment. Just to be genuine. And human. And warm. And take steps to do the ordinary in an extraordinary way.

We understand that this vision cannot be achieved without great people who create and support work environments designed to produce exceptional results.

Job Description

The key objective of the position will be to support the execution of the hotel's digital marketing and e-commerce strategy including but not limited to content updates, social media management, and email marketing.

Reporting directly to the Director of Marketing or Digital Marketing Manager and reporting dotted line to Regional E-commerce.

Main Responsibilities

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on direct channels
• Manage the creation and publishing of relevant, original, high-quality content
• Update and optimize the hotel content on direct, indirect channels and online listings
• Review and monitor the hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Manage the active presence of the property on social media channels
• Monitor and optimize traffic acquisition levers at hotel level including but not limited to SEO, display, paid social, and metasearch
• Support the execution of the emailing calendar for rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Provide creative ideas and best practices for content marketing and social media
• Deliver monthly and quarterly reports on web performance
• Monitor and assist in ensuring rate parity together with the Revenue Director/Manager throughout all online distribution channels
• Monitor and reply to online reviews

Qualifications

• A minimum of 2 years of experience in e-commerce or digital marketing in hospitality or retail
• A degree in Hospitality Management or Marketing and Communications
• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy and best practices
• Teamwork skills
• Customer focused
• Energetic and passionate to work

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.