Digital Marketing Manager

Job description / Role

Key tasks

- The overall scope of the position is to maintain and execute the hotel's Marketing, Digital and E-commerce activities including but not limited to developing strategy, website updates, active content update, traditional media communications, Social media management, Online reputation management, META optimization, OTA's optimization.
- Reporting and Analysis of Web Direct performance for the hotel.
- Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA)
- Keep within the Accor and Hotel's brand guidelines for all advertising and marketing. Preserve brand standards and price consistency across all online distribution channels.
- Assists Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) in adherence to corporate identity standards
- Assists Director of Food and Beverage in development and production of signage, menus, and other F&B collateral materials.
- Arrangement of regular photography of products/services/events at the hotel to help maximize visibility.
- Optimizing and Working on Acquisition levers at Hotel level (SEO, DISPLAY, META (hook-logic) & SOCIAL MEDIA)
- Ensuring Individual hotel presence across key Social platforms relevant to the source markets and social content production
- Developing integrated quarterly and yearly marketing plans covering a 360 approach with a mix of traditional and digital channels.
- Building yearly E-commerce plan for the hotel across Direct & Indirect channels.
- Hotel strategy contribution, working in close relation with key stakeholders from F&B, Sales, Revenue and PR.

Requirements

Skills

Level of Education
- Bachelor / Licence

Areas of study
- Marketing

Professional experiences
- 3 to 5 years

Languages essential
- English

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.